Top non-obvious mistakes that indie authors, journalists, creators, experts and consultants make online, that negatively impacts their trustworthiness.
As a guy who spent 20 years in advertising and another 20 years as a sales and presentation skills trainer I think what you have written here is absolutely fantastic, brilliant, and should be read by us all every single day of our lives. Even if we just scan the subheadings. I am now a full-time Painter building a new website and this newsletter has just arrived at the right time. Thank you so much.
Because you list the fundamentals of what makes for authentic communication.
An authentic mind-set (horrid word mind-set, sorry) and ticks all the boxes for getting people onside. You're asking us to give people what they want - not just what they need. Satisfying wants through the principles in your article is likely to happen - Yay! .
Cross reference your ideas with Robert Cialdini published his book “Influence: The Psychology of Persuasion” in 1984. Much similarity.
Great thinking from Cialdini .... we used to distribute chapters across a group in a workshop and get folk to pitch the principles of the chapter to the rest of the group has a piece of evening homework and it had to be pitched the next day.
Hope this answers your question to some extent? Warmest wishes from Wiltshire England Tim
Ciao Fabrizio, e complimenti per la tua newsletter sempre ricca di risorse e consigli interessanti.
Riguardo alla tua domanda: Beh, prendiamo quello che dice ChatGPT con le pinze.
1) La foto c'è, e a me sembra che la faccia ce la metti e che sei riconoscibile.
2) Sul mettere due righe all'inizio o alla fine che possano esprimere sinteticamente cosa fai e cosa ti muove a farlo, posso invece concordare che può essere una buona idea.
es.: "Questa newsletter è il frutto della mia passione per la musica e per il voler aiutare i piccoli musicisti indipendenti a trovare modi e maniere per promuovere e far conoscere il frutto della loro arte."
As a guy who spent 20 years in advertising and another 20 years as a sales and presentation skills trainer I think what you have written here is absolutely fantastic, brilliant, and should be read by us all every single day of our lives. Even if we just scan the subheadings. I am now a full-time Painter building a new website and this newsletter has just arrived at the right time. Thank you so much.
Thank you Tim. I appreciate the compliments but I am curious to ask why you think that I what I wrote it is so valuable.
Because you list the fundamentals of what makes for authentic communication.
An authentic mind-set (horrid word mind-set, sorry) and ticks all the boxes for getting people onside. You're asking us to give people what they want - not just what they need. Satisfying wants through the principles in your article is likely to happen - Yay! .
Cross reference your ideas with Robert Cialdini published his book “Influence: The Psychology of Persuasion” in 1984. Much similarity.
Great thinking from Cialdini .... we used to distribute chapters across a group in a workshop and get folk to pitch the principles of the chapter to the rest of the group has a piece of evening homework and it had to be pitched the next day.
Hope this answers your question to some extent? Warmest wishes from Wiltshire England Tim
It does Tim. Thank you for taking the time to clarify.
Ciao Robin, I fed my latest newsletter to ChatGPT and asked, "Which of the mistakes listed in Robin's newsletter do you think I make?"
The AI responded:
"Your newsletter is already well-structured and aligns with many of these principles, but you could improve credibility and engagement by:
- Adding a clear photo of yourself.
- Including an introduction that highlights your values and your 'why.'"
Looking back at my newsletter, I realized that my photo is there, but it’s tiny, and indeed, I don’t convey my values or my "why."
What do you think of this feedback?
How would you suggest I integrate a more visible photo, along with my values and my "why," into my newsletter?
Thank you!
Ciao Fabrizio, e complimenti per la tua newsletter sempre ricca di risorse e consigli interessanti.
Riguardo alla tua domanda: Beh, prendiamo quello che dice ChatGPT con le pinze.
1) La foto c'è, e a me sembra che la faccia ce la metti e che sei riconoscibile.
2) Sul mettere due righe all'inizio o alla fine che possano esprimere sinteticamente cosa fai e cosa ti muove a farlo, posso invece concordare che può essere una buona idea.
es.: "Questa newsletter è il frutto della mia passione per la musica e per il voler aiutare i piccoli musicisti indipendenti a trovare modi e maniere per promuovere e far conoscere il frutto della loro arte."