Who is Robin Good? Why TRUST-able?

Hi! Super-happy to meet you.

My name is Robin Good and my focus is on helping individuals become the go-to-person in their market niche. Trust is the goal.

The strategy I use is centered around creating value beyond what everybody else does and actively working to cultivate long term relationships.

To get a glimpse of what I have been able to accomplish so far online (2000-today) check out this profile page.

For ten consecutive years (2001-2012) I have written and published original content online as there would have been no tomorrow. I wrote weekly newsletters, researched reports, guides and manuals, sold ebooks, did video and live streaming (when there was yet no Youtube).

At the peak of this publishing spree I reached over one million readers monthly with content written in four different languages, and was able to invoice Google for over one million dollars in advertising.

On the wings of such economic success and the know-how acquired in achieving it I opened an online academy. Directed at entrepreneurs, field experts, trainers and coaches, its purpose revolves around guiding my clients in defining and then executing their ideal online marketing strategy.

Offline and online.

 

Early Years

I have been exposed to the communication arts since I was a kid. My father (through music, photography and typography) and my mother (through design) have inspired a lot of this.

Though my parents tried to further educate me in the arts (theater, music, design), I always found myself uncomfortable with traditional teachers and formal classes.

At 13 I started DJing professionally at private parties. At 17 I was live on the radio presenting new music while entertaining the audience.

My family wanted me to get a degree but I didn’t want to fit in one of those pre-designed career boxes. Of all the possible study options I chose the one of following the footsteps of the great Jacques Cousteau becoming an oceanographer.

After six exams and 2.5 years studying things that had nothing to do with exploring the oceans, I pivoted to study how to become a multimedia producer and got a BFA from SFSU with top grades.

  
 

Professional Work

I then went on to work for commercial television for many years and produced hundreds of station breaks, trailers, opening titles and music videos.

As the internet and desktop publishing technologies came about I moved away from video and dove into design and publishing for many NGOs and international non-profit organizations.

Only when I was 47 I started a new career as an independent publisher online.

In 2017 ROI Edizioni has published my first book entitled “da Brand a Friend”. The book describes in layman terms a new way of doing business online centered around two pillars:

1) sharing great value and

2) cultivating long-term relationships.


My Credentials

I am an independent 100% economically-sustainable online publisher for over 15 years (since 2004).

Here are testimonials and reviews from Italian readers and customers.

100% of my work is done online and the largest part of my revenues come from supporters subscriptions, consulting, speaking at events and from the sales of courses and guides.

My work has been cited and mentioned in over 100 books. Among them “Net Smart” by Howard Rheingold and “Informal Learning“ by the late Jay Cross.

I have spoken and presented at many important marketing and communication events (LeWeb, Forum Eccellenze, TEDx, Marketing Forum, SMXL).

In 2017 I have published my first book (in Italian) entitled “da Brand a Friend”.

I have published hundreds of videos (both in English and Italian).

I still maintain a few online resources to keep under tabs my interest for alternative tools for communication professionals and for the art of content curation:

I regularly publish a podcast in Italian entitled “da Brand a Friend”.

 
 
 

Why TRUST-able?

TRUST is the critical element in any online communication and marketing strategy.

Without it there are no lasting successful results.

You can have maximum visibility, tons of great content and the best-looking website on the planet but if your readers don’t find you credible and worth their trust they will not subscribe, rent or buy anything from you.

The curious, interesting thing is that most people really do not know how to appear credible, competent and highly reputable.

It seems that for most it’s easier to imitate what others do wrong than to investigate what’s really needed to gain higher authority and reputation.

One could in fact wonder how is it that over so many years of formal education enforced on individuals, none is devoted to learn such basic and important disciplines.

Thus, I have decided to take it as a challenge, to move my focus away from shiny new trends, tools and concepts, and stick to the fundamentals of what it takes to gain other people’s trust.

Within this context, the seven key elements that in my view contribute most to gaining trust and credibility are:

  1. Value creation

  2. Relationship building

  3. Communication effectiveness

  4. Personal branding

  5. Visibility

  6. Monetization

  7. Staying ahead

This newsletter helps you understand how to cultivate and grow each one of these areas.

  
  
  

Why You Should Subscribe: Credibility and Reputation

If you like what I do and you want to increase your credibility and reputation online here are seven very good reasons to subscribe to this newsletter:

1) How To Create Value
Learn top strategies and methods to create value online.

2) How to Cultivate Relationships
Find out how to do one-to-one marketing by cultivating long-term relationships and by growing your community of followers.

3) How to Communicate Effectively
Learn how to communicate effectively. Everybody can write. Anyone can do video. Very few are able to communicate in ways that move their audiences.

4) How to Promote Yourself
See how to self-promote without losing your face.

5) How to Be Visible
Discover how to make your content findable and where to distribute online.

6) How to Be Profitable
Find out which business models work for independent authors.

7) How to Keep Growing Yourself
Figure out how to stay always ahead of the competition.

  

This newsletter is written for those interested in going beyond the easy shortcuts to gain higher reputation and credibility online.

There are in fact many ways to achieve a high-level of credibility online, but they all require sustained time and effort.

The results of heavily investing in bringing one’s reputation and credibility as high as possible, can bring back positive results for a long time.

To achieve such results it’s necessary to study, experiment and practice new roads and approaches without fear of failing.

I would be honoured to be allowed to inspire, guide and help you progress on this challenging path.


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Robin Good