✪ Perfect AI Writing Is Plastic: That's Not How Trustworthy Humans Sound - #47
Most people are giving away the only thing AI can’t fake: their personal voice.
We spend so much energy chasing strategies, funnels, pricing, hooks, yet we ignore the one thing that actually makes us credible: our own voice.
In my experience credibility isn’t about being more professional, more correct, more polished. Credibility comes from showing my edges, my scars, my way of saying things that it’s only mine.
And if I don’t protect this voice, if I don’t nurture it, I end up blending into the AI polished noise growing around me everywhere.
AI Polished Writing Is Killing Your Voice and Your Credibility With It
Why Voice Matters
If you’re building a business around yourself, your expertise, your know-how, your voice isn’t just an accessory. It’s not an element of decoration. It’s part of the business itself.
By your voice I mean the way you build sentences, the words and verbs you use, how you explain things, the way you frame and connect things.
In a world where AI can generate flawless, professional-sounding sentences in seconds, your human, imperfect, unmistakable voice becomes one of your - if not THE - key characterizing trait.
Lose it, and you may lose the very trust you’re trying to earn.
Your voice is what makes you recognizable. Because when you sound perfect and polished like everyone else, you slowly become indistinguishable.
Worst of all, you may not even notice it:
a) in the beginning newcomers and beginners will be impressed by your words
b) but as the time goes by, people will start to notice the difference between you and those who are genuinely authentic.
Fake Smelling
Now that AI writing is accessible to everyone, my feeds are flooded with smart-sounding posts. Strong hooks, catchy phrases, epic conclusions.
At first glance, they look good. Sometimes they even contain interesting ideas. But after a while, they all blur together.
The more I read them, the more fake they feel.
It’s like being at a party surrounded by people trying to outshine each other with fancy talk.
AI-generated content sounds like those women who keep rearranging their hairs as they speak to you. They are so self aware you can't avoid noticing.
That’s how AI-polished writing looks: too polished, too self-conscious, too staged.
And the truth is, while it often gets attention, I can’t identify with it. I can’t trust it.
… AI-generated content sounds to me like those women who keep rearranging their hairs as they speak to you. They are so self aware you can't avoid noticing.
Trustable Writing
Those with less experience confuse polish with credibility.
In real life, we never trust those who are perfect, know-it-all and who can speak like gods.
We prefer to trust humans who we deeply identify with.
Thus, finding your credible, trustable voice isn’t about discovering some hidden talent. It’s about resisting the temptation to outsource yourself, whether to a ghostwriter, a formula, a template or an AI.
It’s about writing enough, often enough, to hear yourself on the page and to say: yes, this is me.
Once you do this, once you protect and nurture that voice, then and only then can you safely use AI or other tools.
Because now you have something to teach them. Something to model. Something that is unmistakably yours and that makes you feel your voice is alive.
Keeping Your Voice Alive
Here’s what for me keeps a voice alive:
Imperfection
A few rough edges. A little grit. Some humanity - not just wisdom - coming through. A perfect voice is good for superficial, immediate impact, but it is one that in the long run no one remembers.
Experience
People don’t need another abstract theory. They enjoy more your lived stories, your botched attempts, your failures. The things they can’t Google. The stuff you are actually made of.
Feelings
Data may persuade, but personal feelings make people connect. Saying “I hate this” or “this made me feel ecstatic” is what makes people lean in and trust you. Feelings help you turn your experiences into emotional connection gates.
The danger isn’t that AI will make us irrelevant.
The danger is that AI makes us all sound the same.
The Method I Use To Keep My Original Voice While Using AI
When I get an idea, a topic, a problem I want to share, I don’t sit down to write an article.
I focus on building an outline of what I want to communicate. A series of points, a sequence of thoughts, including my observations of what could be the solutions and the morale.
I jot down all these key points, in whichever order they come to me.
Only when I have my ideas down on paper, I feed them to AI asking it to re-order, structure and draft a new improved version.
When AI gives me its refined new version, I put on my reviewer hat and start providing it with lots of critical feedback. I don’t fall in love with all of the new great sentences and passages AI has introduced. They are fancy and they do sound great. But they don’t sound like me. I would have never written anything like that.
As the draft gets better, I keep providing more critical feedback. I am not after saving time. I am after communicating better what I have in mind.
Once the structure and the ideas start to feel more like what I would have been writing on a perfect day, I put myself again in the driver-writer seat.
I slowly rewrite everything, using the draft just as a diving platform that guides me through the points I want to make. I manually reassemble, reorder and edit each and every section until it is 100% me.
The AI draft becomes a coloring book that gives me raw material to refine, clean-up and rewrite according to my own style. I become a curator of the content that has emerged from my interaction with AI.
Then I stop. I let the words rest there for a while. A few hours, or an entire day. Then I jump in again, restarting from the beginning and cleaning-curating the whole thing until I feel I could say those things aloud to someone while still sounding not like a book, but like the real me.
I repeat this process two, three times.
It’s then that I see my voice gradually re-emerge, less polished, less impactful, but authentic, personal, clearly recognizable. Not perfect, but unique to me.
Here’s a recap:
I stop trying to write “an article.” Instead, I start with an outline. A sequence of thoughts, key points, observations, possible solutions, even the morale I want to highlight.
I feed those points to AI. Not to replace me, but to help me structure and refine my content.
I give feedback to the AI draft, lots of it. I tell it what’s right, what’s wrong, what needs to change.
I let the content rest. Half a day, one day. Then I go back to it. I repeat this a few times.
I take over. I treat the last AI draft like a coloring book. I start rewriting, reordering, rephrasing until I can finally say: yes, this sounds like me.
I run the friend test.
The Friend Test
I regularly use this simple test to verify my writing for humanity.
I imagine someone I know and who knows me well, and then I literally read what I have written out loud, as if I were speaking to him, eye to eye.
As I hear my voice reading I start asking myself: “Could I say this out loud? Does it sound like me or does it sound like I am reading something that was prepared for the occasion?”
And: “Would my good friend recognize me in those words?”
If it feels awkward, fake, or too polished, I cut it and rewrite it.
The result of doing this process is that:
It forces me to strip out the performance, the posturing.
It cuts through the fluff and leaves only the stuff that is truly essential.
It forces me to say what I actually believe, not what I think sounds cooler.
And it makes my writing warmer, clearer, more relatable and human.
Key Takeaways
To build a business around yourself - because you’re an expert at something - you need to differentiate yourself from those who do the your same work.
Having a strong, characteristic voice - the character and style it expresses - is an important differentiation element.
You can’t find your voice if you delegate to AI to write your content.
Only when you have found your voice, you can train AI to use it as a model.
If you invert these two factors you’re not going to find your voice and worst you’re going to sound like everyone else
To develop and train this voice, there’s nothing better than writing.
Writing forces you into a natural exercise in which your personal voice can be born and evolve.
Think of talking to someone you know can help you say what really matters in a way that is simple and understandable.
The three key ingredients to allow your voice to find itself and grow are:
a) not trying to be polishedb) sharing your experiences
c) letting others know how you feel
How I Can Help You
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From Koh Samui (TH)
Robin Good